Web Site Resources
University Website Standards
Standards for Easy to Use
This document is intended to be used by academic
and administrative departments that are designing
and/or maintaining websites that reside on the University’s
web servers or have links from any St. Lawrence web
pages. The main purpose of this document, and the
effort to develop some level of consistency throughout
the University’s website, is to increase the
usability of the site for all audiences. In addition
to improving functionality for all users, either
internal or external to the University, this will
better represent St. Lawrence to prospective students.
While the functional aspects of the site are crucial
to its success, it must be acknowledged that the
website is a significant marketing tool for the University.
The University continues to support the desire of
departments to portray themselves to the site’s
varied users in their own unique style, recognizing
that no two departments are the same. It is possible
to do so while also maintaining a level of consistency
that reinforces to visitors at all times that they
are on the St. Lawrence website.
concerns navigation and naming conventions on pages
throughout sites. If pages are not to look similar,
then it is important that they at least function
in a similar way. Designers should keep in mind that
with the extensive use of search engines, users are
more often coming into sites from non-traditional
entry points. Therefore, it is necessary that each
page carry certain identifiers to help orient the
user. This document is also not intended to stifle
creativity at the departmental level, but to give
some guidance for the creative process.
to accomplish this consistency in an effort to improve
site appearance and usability, all pages on the University
- Have a link to the St. Lawrence homepage on them.
- Say St. Lawrence University, in that format,
somewhere on it. “SLU” is not sufficient.
- Have some form of navigation on them, at the
top or top left of the page. This should at least
include a link back to the main page of the site.
- Have the name of the department or section on
- Have a page title for each page that begins
Lawrence University: (Department)”.
- Avoid using varied design elements, such as different
background colors or fonts on different pages.
- Avoid having out-of-date and/or incorrect content
must be removed and/or corrected.
Process of Review and Reconditioning
Team will conduct a preliminary survey of all pages on the website not using
the University’s design and prepare reports for all departments reviewed,
listing all items that should be addressed, as well as other suggestions and
comments relative to design, navigation and content that exist on the site.
A time frame will be worked out with the department, after conversations with
the appropriate people in the department, for the required changes to be effected.
At that time, the pages will be reevaluated to determine whether the appropriate
changes have been made. If the necessary changes include out-of-date or inaccurate
content, then the site might be de-linked until those changes are made.